Patient and Community Engagement

Patient and Community Engagement

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This criteria is designed to familiarize an organization with best practices, from The Joint Commission and other sources, regarding LGBTQ+ related community engagement.

HEI participants that are designated Leaders in LGBTQ+ Healthcare Equality, can use their Leader designation to begin or expand outreach to LGBTQ+ groups and individuals in their service area. The Leader designation signals a strong commitment to LGBTQ+ equity and inclusion, and has been used by many organizations to strengthen community engagement.

To receive credit in the HEI:

There are 12 scored questions in this section. In order to receive the full 10 points, your facility must have at least 6 of these best practices in place. Facilities with 3 to 5 of these best practices in place will receive a partial score of 5 for this criterion.

Scored best practices include:

LGBTQ+ Community Engagement and Marketing

  • Facility supports one or more LGBTQ+ related events or initiatives in the facility’s service area
  • Facility engages in LGBTQ+ inclusive marketing or advertising to the LGBTQ+ community
  • NEW -- Facility includes LGBTQ+ content and/or images in its organic social media posts at least four different times per year, with at least one post on a transgender-specific topic
  • REVISED -- Facility has an LGBTQ+ specific logo that is used externally online, in marketing materials, or in other community engagement efforts
  • NEW—Facility’s supplier diversity program includes a demonstrated effort to include certified LGBTQ+ suppliers (must be evident in public-facing materials)
  • Facility has publicly supported LGBTQ+ equality under the law through taking action on local, state, or federal legislation or regulations

Understanding the needs of LGBTQ+ patients and community

  • Facility’s patient satisfaction surveys allow patients the option to identify as LGBTQ+
  • Facility’s patient satisfaction survey include LGBTQ+ related questions
  • Facility works with external LGBTQ+ organizations or community members to assess and address LGBTQ+ health needs or concerns
  • Facility includes external LGBTQ+ community member(s) on a governing or community advisory board
  • Facility supports LGBTQ+ health-related academic and/or clinical research
  • NEW -- Facility analyzes patient satisfaction and/or EHR data with an intersectional LGBTQ+ lens to identify LGBTQ+ health and programmatic needs

HEI Scored Questions

LGBTQ+ Community Engagement and Marketing

Understand the Needs of LGBTQ+ Patients and Community