Visibility of trans and non-binary people has increased in recent years with more coverage of stories about the community by the news and media. However, all visibility is not necessarily good visibility. While many news, media and online content sources continue to produce excellent coverage that highlight the lived experiences and key issues facing transgender and non-binary people, the Human Rights Campaign (HRC) Foundation’s analysis suggests that some media sources may either intentionally, or inadvertently, perpetuate stigmatization of trans and non-binary people in the stories that they cover and they way they cover them.