To receive credit for these efforts, a company must:

• Provide the name of the effort/campaign.
• Upload a screenshot or another file showing the content of the effort.

More information:

• In many instances, companies advertise in local newspapers and magazines to promote their services, their CEI engagement and to target the LGBTQ+ consumer. This is a great way to let the LGBTQ+ community know what services your company provides while also reaching the LGBTQ+ consumer or job-seeker. Ad campaigns and marketing can further a message of a company's values around LGBTQ+ inclusion. Increasingly, ads with authentic images of LGBTQ+ people are featured in both LGBTQ+ media outlets and the general press alike.
  
  Check out this article entitled "Companies With LGBTQ-Inclusive Ads Can Increase Sales By 40%, And Here's Why".

Examples:

• Advertising w/ LGBTQ+ inclusive content
• Advertising in LGBTQ+ media
• Sponsoring LGBTQ+ organization and events
• Review our resource for Outreach and Engagement with examples for each type of effort.

To receive credit for these efforts, a company must:

• Provide the name of each LGBTQ+ organization/program supported.
• Upload a screenshot or other file that showcases your philanthropic support efforts.

Examples:

• Monetary philanthropic support for an LGBTQ+ organization or program
• In-kind (products or services) philanthropic support
• Sponsoring an LGBTQ+ event
• Review our resource for Outreach and Engagement with examples for each type of effort.

To receive credit for these efforts, a company must:

• Provide a brief description of the recruitment effort. The description should include how the effort is reaching out to LGBTQ+ job candidates.
• Upload a screenshot or other file that shows your company's efforts to recruit LGBTQ+ talent.

More information:

• See our page on LGBTQ+ professional recruitment events to find recruitment or career events with a national focus. You can also reach out to your local LGBTQ+ community center to see if there is an LGBTQ+ job fair in your area.

Examples:

• Attending or sponsoring an industry conference with an LGBTQ+ focus
• Attending or sponsoring an LGBTQ+ career fair
• Posting open positions on LGBTQ+ job boards or websites
• Review our resource for Outreach and Engagement with examples for each type of effort.

To receive credit for these efforts, a company must:

• Provide the name or title of the public policy effort.
• Provide the location of the public policy effort
• Upload a screenshot or other file showcasing your company's support for LGBTQ+ equality under the law.

More information

• Learn more about the Business Coalition for the Equality Act
• Learn more about the UN Standards of Conduct

Examples:

• Signing on to Business Coalition for the Equality Act
• Signing on to a public letter denouncing anti-trans legislation
• Company executive giving testimony in support of an inclusive non-discrimination protection ordinance.

To receive credit for this effort, a company must:

• Include outreach to LGBTQ+ owned businesses in any existing supplier diversity program.
• Provide a description of how they have engaged LGBTQ+ suppliers in the past year.
• Ensure that external facing supplier diversity information clearly states that LGBTQ+ suppliers are included in your company's definition of diverse suppliers.

More information:

• Review our resource on LGBTQ+ supplier diversity
• Check out NGLCC.org to find out more about certified LGBTQ+ owned business and find your local LGBTQ+ Chamber of Commerce.

Examples:

Target's public facing supplier diversity program page

Marathon Petroleum's public facing supplier diversity policy

Google's public facing supplier diversity page

Note: The CEI does not require participating companies to have a supplier diversity program in place. Existing programs must be inclusive of LGBTQ+ owned businesses.

To receive credit for these efforts, a company must:

• Provide the name of the LGBTQ+ inclusive product(s) or service(s)
• Upload a screenshot or other file that showcases the LGBTQ+ inclusive product

More information:

LGBTQ+ buying power surpassed $1 trillion in recent years, more insights about the community as consumers can be found below

• US LGBTQ Spending Surpasses 1.4 Trillion Dollars
• LGBT Buying Power - Witeck Communications
• LGBTQ purchasing power $3.7 trillion globally.

Examples:

Levi Strauss' Pride Collection (Products)

U.S. Bank's LGBTQ+ Financial Resource Hub (Services)

Note: Our goal is to capture any specific product or services offerings to or targeted towards LGBTQ+ consumers, customers, and/or their families. (This does not include general products).